Smokiwok
Focus of the Case Study
This case study explores the Facebook ad campaign run for Smokiwok, a Chinese food brand, focusing on increasing brand awareness during the T-20 finals, strategies used, campaign execution, and key results.
Summary
/ Objective & Overview
Objective
Increase brand awareness and reach among cricket fans and food lovers during the T-20 finals.
Overview
Smokiwok, known for its fusion Chinese flavors, launched a targeted Facebook ad campaign to engage with fans of T-20 cricket and attract them to enjoy Chinese food during the matches.
Client Overview
/ Introducing The Brand
Smokiwok
Smokiwok is a Chinese food brand offering a blend of classic and fusion Chinese dishes. The brand is well-loved for its variety of flavors and quick service, making it a go-to choice for those craving a flavorful Chinese meal.
Target Audience
The campaign targeted food lovers and cricket enthusiasts across key cities in India during the T-20 finals.
Campaign Strategy
The campaign was designed to capture the excitement surrounding the T-20 finals, using event-based messaging like 'Enjoy T-20 with great Chinese food.' High-quality visuals of the brand’s best-selling dishes were paired with geo-targeted ads.
Execution
Timeline:
1st June 2024 — 29th June 2024
Ad Set Budget:
₹100
Objective:
Reach
Platform:
Results
/ Campaign Results
Reach
85,082
Impressions
87,903
Cost per Result
₹73.20
Total Amount Spent
₹272.45
Challenges and Solutions
We help hotels, restaurants, and hospitality businesses attract more guests, boost bookings, and enhance customer experience with powerful digital marketing solutions.
Challenges:
With a modest budget, the campaign had limitations on continuous optimization to improve effectiveness in underperforming areas.
Solutions:
Tapping into the excitement of the T-20 finals created a timely connection with the target audience.
The ads were refined based on performance in different cities to improve engagement and reach.
Eye-catching visuals of the food combined with the excitement of the T-20 finals helped drive better awareness.
Key Takeaways
1
Event-Based Campaigns Work
Aligning campaigns with major events like the T-20 finals can significantly boost reach and relevance.
2
Budget Allocation
Even with a modest budget, strategic use of geo-targeting and optimized messaging delivered impressive reach.
3
Cost Efficiency
The campaign’s cost per result was low, showing that a well-targeted campaign can deliver strong results even on a tight budget.
Conclusion
"The Facebook awareness campaign for Smokiwok was a success, achieving significant reach with a low budget. By aligning the campaign with the T-20 finals, Smokiwok’s brand visibility was increased, successfully engaging with food lovers and cricket fans alike.",